ABOUT US
Our Story
The Journey Behind
Lena Lue
Women's underwear should be better. Women deserve more from our underwear. In 2019, I set out on a journey to find underwear that absorbed moisture and helped with odor. Bonus points if it was comfortable. There wasn't much out there. I started looking at fabric and found micro modal. This fabric comes from the beech tree, located in Eastern North America. I started wearing this underwear, and noticed how quick drying they were, compared to cotton.I noticed how on a hot day, they absorbed moisture.
I noticed odor minimizing. And best of all, I found them to be the most comfortable underwear I've ever worn.With a background as an RN, and a sugarist since 2006, I know the importance of vaginal hygiene. I know our struggles that nobody openly talks about. Sweat, odor, hormonal changes, and the feeling of being uncomfortable in our own skin, starting with not having the right underwear. Lena Lue's will change that. Cheers to you feeling comfortable with the body you were blessed with. ❤️
Vision for the Future
Empowering Women Everywhere to Embrace Confidence and Comfort
At Lena Lue, our vision for the future is simple – to continue creating innovative, comfortable, and stylish underwear that empowers every woman to feel confident in her own skin. We aim to expand our product range, incorporate more sustainable practices, and reach women worldwide, making sure that comfort and style are accessible to all. Together, we will redefine what it means to feel beautiful, confident, and comfortable every day.
Customer Connection
Building Strong Connections with Our Customers
At Lena Lue, we believe that every customer is part of our family. We’re committed to building lasting relationships through personalized support and genuine care. Whether you're seeking advice on the right fit or sharing feedback on your experience, we’re here to listen and ensure you feel heard. Your satisfaction is our priority, and your feedback helps us grow and serve you better. Join our community and feel the difference with Lena Lue!